A good email from JohnBartley to the PersonalTelco MailingList. I will work on turning into a formal howto in some of the mythical spare time I hear is floating around 
Date: Fri, 31 Aug 2001 09:19:26 -0700 (PDT)
From: John Bartley <johnbartley3@yahoo.com>
Reply-To: ptp@lists.spack.org
To: ptp@lists.spack.org
Subject: [ptp] Dealing with the press, and a tech question
A suggestion in dealing with the press
Know what points you want to get across before you start the call.
If the reporter asks about X, and you odn;t want to talk about it, answer with a boring sentence about X and then talk about Y. Talk about what you want to talk, not what the reporter wants.
Try to use a theme with resonance to things Americans hold dear; plucky pioneer spirit, the little guy, inventiveness, ingenuity, bla bla bla. Americans are our best when we improvise in the midst of chaos. That kinda stuff.
Cast yourself as expanding connectivity so folks can participate in the net DESPITE the dot-bomb by doing the opposite of what blew up the dot-bomb; back to basics networking using off the shelf parts with no IPOs and no debt.
You may wish to note the volunteers of PTP/PDXWireless pay for every bit of Internet access we distribute.